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Research papers

European television advertising and children

Children form a significant part of the television audience: for most children, television has become an integral part of their lives and in one way or another contributes to their development. Available statistics clearly show the importance of this...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Souné Wade
June 15, 1992
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Citation

Wade, S. (1992a, June 15). European television advertising and children. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/european-television-advertising-and-children